OpenAttribution Commerce Profile

The commerce-facing profile of the Content Telemetry standard for agentic commerce and click-out attribution.

Profile URI: https://contenttelemetry.org/profiles/openattribution/commerce

Status: v0.1 (draft). Constrains Content Telemetry v0.1.

The profile

The profile adds commerce requirements on top of the Content Telemetry wire format: click-out reporting, ctx_token propagation across the agent-to-landing-page boundary, multi-citation attribution, and telemetry-consumer support for resolving a click token to a privacy- and consent-gated click manifest.

• Profile document, fixtures, and accreditation runner
• Content Telemetry standard (the wire format this profile constrains)

Reporting binding

A licensing declaration can reference this URI when commerce-specific click-out and multi-citation attribution requirements apply. The declaration should carry the licence-scoped demands; the telemetry manifest carries identity, domains, keys, and endpoints.

<reporting type="telemetry"
           profile="https://contenttelemetry.org/profiles/openattribution/commerce">
  <![CDATA[
  {
    "conformance_level": "citation",
    "privacy_level": "intent"
  }
  ]]>
</reporting>

The profile does not mandate a specific attribution algorithm or commission model. It requires that every source visible in the click manifest is eligible for credit when the manifest is available.

Maintainer

Maintained by OpenAttribution. Questions go to [email protected].